Home   Employment   Music   Cast & Crew   Media   Chat   Message Board

So What Is An Agent Anyway? Debbie Davidson It seems to me that sometimes, those wanting to break into a performing arts and entertainment career are more focused on getting an agent than they are on getting a job. Agents today are almost seen as some sort of status symbol, separating the talented from the not-so talented, the wannabies from the real thing. This needn’t be the case. Agents are, of course, invaluable to many careers, but being represented does not guarantee success, just as not being represented does not guarantee failure. People seem to forget just how essential and indeed possible it is to manage their own career whilst on the prowl for professional representation, and there is no doubt that it is easier to get an agent’s interest and attention if you are already working. Suddenly performances can be experienced and references can be given — and you become much less of a risk to take on. In short, the more work you can successfully find yourself, the more chance you have of finding and securing a really good agent. The Role of the Agent I am often asked, ‘Who are the good agents?’ ‘Define good,’ I reply. ‘One who will get me work,’ usually follows. Aha! Many people seem misguided when it comes to the function of an agent. They believe it’s up to the agent to get them work when, in fact, all the agent can promise to do is introduce you to the opportunities and get you seen. Actually getting the work is your job! An agent will forward your details and line up an audition or interview with the interested parties, he or she might even get some inside information on what exactly the casting or production people are looking for. He or she might also put in a good word on your behalf for all the good it will do, but essentially it is you, and you alone, who must turn up in the flesh and deliver. The final decision is made only after you have been seen, been chatted to and really been sussed out! Therefore, the agent provides the opportunity and the talent secures the work. It really is as simple as that. Guidelines to Choosing an Agent Like all other relationships in life, the relationship with your agent is very much a two-way street. So, no matter how desperate you are for representation, it’s important to choose an agent who you believe is right for you, and with whom you can build a healthy working relationship. Five good pointers to keep in mind are as follows: Opt for someone who is approachable, someone you can talk to honestly about your career aims and your goals for the future. A good agent will listen and advise, even if they don’t agree. Choose someone who works in the specific field you wish to enter and has a good working knowledge of that sector and lots of contacts. Choose someone who is reputable, that is, someone recommended by a trusted friend or industry professional and who is licensed in the states where this is required by law. If in doubt always check with the appropriate union or professional body. Trust your instincts, ask all the questions you want to ask and don’t feel bullied or pressured into handing over money, signing a contract or doing anything else you are unsure of. Choose someone who is right for you! Word of mouth is a common industry tool, and such recommendations are fantastic when trying to find a credible agent. However, please remember that working relationships are unique, like friendships or romantic endeavours, and therefore my number one favourite agent may not be yours. Therefore, it’s important to spend time and energy on finding the right agent for you — not for your mum or your drama teacher or your friend, but for you. Also, once found, be prepared to put in the time and effort to nurture that relationship. It’s certainly worth it. Debbie Davidson is an acknowledged actress and the author of Careers in Performing Arts and Entertainment. The book, to be released in February 2004 on Wright Books, offers career-seekers an insight into the world of performing arts and entertainment. For more information, visit: Wright Books. Return to Cast & Crew Home